Can I save money, is it easy to get them installed and how do I know what to buy? When you go into a tire store, you are basically offered what they have in-stock. Like any retailer, they buy larger numbers of certain brands and types and that’s what they push because that is what they make the biggest profit on. When you visit a site such as Tirerack.com, you are offered a wealth of information regarding your specific type of autos tires or wheels, including the climate you will be exposed too, type of driving you do and consumer opinions of the tires just to name a few. The site is easy to navigate with options such as – Finding the right tire for you, Have them delivered fast and Choosing an installer close to you. Let’s face it, we all tend to wait until we have a flat, or our tires are as bald as Vin Diesels head, and then rush into the tire store with the – help me look on our faces. Online shopping is the new way we research and save money on everything, so why aren’t we doing it with something as expensive and important as tires. Do some research now and educate yourself to avoid the – I will buy whatever you tell me look!